How To Find And Evaluate A Small Business Accountant?

Struggling with taxes, messy books, or time-consuming financial tasks? The right small business accountant can save you hours, reduce tax liability, and give you financial clarity. This guide explains what accountants actually do, how much they cost, the warning signs you need one, and how to evaluate them, plus a clear comparison between virtual and local accountants.
Picture of Gary Jain
Gary Jain

Founder, Ledger Labs

Small Business Accountant
Table of Contents

You’ve got receipts piling up, tax deadlines creeping closer, and that nagging feeling you’re missing deductions you don’t even know exist. 

Finding the right small business accountant can end that chaos, but only if you know what to look for. According to the Tax Foundation, over half of small business owners spend more than one full workweek (about 40 hours) annually on federal tax compliance. 

That’s time you could spend growing your business instead of drowning in paperwork. 

In this guide, we’ll walk you through precisely what accountants do, what they cost, how to find a great one, and when you actually need one.

Key Takeaways

  1. Small business accountants handle bookkeeping, tax preparation, payroll, financial statements, and strategic financial planning.
  2. Costs vary widely: $150–$450/hour, $200–$500/month for bookkeeping, and $500–$2,500/year for tax prep.
  3. Hire an accountant when revenue passes ~$75k, bookkeeping takes 5+ hours monthly, or you miss tax deadlines.
  4. Know the differences: bookkeepers handle daily tasks, accountants prepare reports and taxes, and CPAs provide advanced services and IRS representation.
  5. Find accountants through referrals, directories, business networks, or virtual firms.
  6. Ask about experience, communication, pricing clarity, who will manage your account, and cleanup capabilities.
  7. Choose virtual if you want modern systems and lower cost; choose local for complex local tax needs or in-person relationships.
  8. Switching accountants is simple with proper documentation, clear timelines, and a structured onboarding process.

What Does a Small Business Accountant Actually Do?

A small business accountant handles your financial records, prepares taxes, creates financial statements, and provides strategic advice to reduce your tax liability and improve cash flow.

Think of an accountant as more than a number-cruncher. Yes, they’ll manage the boring stuff—but the good ones also help you make smarter money decisions.

Core Small Business Accounting Services

Most small business accounting services fall into these categories:

  1. Bookkeeping services – Recording daily transactions, categorizing expenses, reconciling bank accounts
  2. Tax preparation and filing – Quarterly taxes, year-end closing, federal and state returns
  3. Financial statements – Profit and Loss (P&L), balance sheets, cash flow statements
  4. Payroll processing – Employee wages, withholdings, payroll tax deposits
  5. Accounts payable/receivable – Tracking what you owe and what’s owed to you
  6. Tax planning – Proactive strategies to reduce what you owe

Advisory Services Beyond the Basics

Here’s where a great accountant earns their keep. Beyond compliance, they can help with:

  1. Entity structure recommendations – Should you be an LLC, S-Corp, or C-Corp?
  2. Cash flow forecasting – Knowing when money’s tight before it becomes a crisis
  3. IRS audit help – Representation if the IRS comes knocking
  4. Business growth strategy – Using financial data to make expansion decisions

How Much Does a Small Business Accountant Cost?

Small business accountants typically cost $150-$450 per hour, $200-$500 monthly for basic bookkeeping, or $500-$2,500 annually for tax preparation—depending on your business complexity.

Let’s be real: cost matters. But the cheapest option isn’t always the smartest choice. Here’s what you can expect to pay.

Small Business Accountant Pricing Breakdown

To choose between hiring somebody in-house or outsourcing your accounting and bookkeeping, one of the best ways is to evaluate the scope of responsibilities you want an accountant to perform.

Service TypeTypical Cost RangeBest For
Hourly Rate$150–$450/hourOne-time consultations
Monthly Retainer$200–$500/monthOngoing bookkeeping
Annual Tax Prep$500–$2,500/yearTax filing only
Full-Service Package$500–$1,500/monthBookkeeping + tax + advisory

According to a 2022 SCORE report, over 30% of small businesses spend between $1,000 and $5,000 annually on accounting costs. Nearly half spend between $5,000 and $20,000.

What Factors Affect Accountant Pricing?

Your actual costs depend on several variables:

  1. Business entity type – S-Corps and C-Corps cost more than sole proprietorships
  2. Transaction volume – More transactions mean more work
  3. Industry complexity – E-commerce, contractors, and healthcare have extra requirements
  4. Geographic location – New York City accountants charge more than those in rural areas
  5. Service scope – Basic bookkeeping costs less than full CFO-level support

The ROI perspective: An affordable small business accountant may save you 10-30 hours monthly. More importantly, they often find $3,000-$15,000 in missed deductions annually—frequently exceeding their own fee.

When Should You Hire a Small Business Accountant?

Hire a small business accountant when your revenue exceeds $75,000 annually, you have employees, your tax situation gets complex, or you’re spending more than 5 hours monthly on bookkeeping.

Not every business needs an accountant right away. But most wait too long—and pay for it.

7 Signs You Need Professional Accounting Help

If any of these sound familiar, it’s time to call for backup:

  1. You’re spending 5+ hours monthly on bookkeeping – That’s time you could spend on revenue-generating work
  2. You’ve missed tax deadlines or received IRS notices – Penalties add up fast
  3. Your books are messy and need catch-up bookkeeping – The longer you wait, the worse it gets
  4. You’ve hired employees and need payroll processing – Payroll mistakes trigger IRS attention
  5. You’re unsure about tax deductions for small business – You’re probably leaving money on the table
  6. You’re considering changing your business structure – Entity changes have major tax implications
  7. You’re seeking funding or loans – Lenders and investors want clean financial statements

When DIY Accounting Still Works

You might not need professional help yet if:

  1. You’re a sole proprietor with simple income and expenses
  2. Annual revenue is under $50,000
  3. You’re comfortable with accounting software like QuickBooks
  4. You have fewer than 50 transactions monthly

Pro Tip: Even if you handle bookkeeping yourself, schedule an annual consultation with a certified small business accountant. They’ll catch mistakes you missed and identify deductions you didn’t know existed.

What's the Difference Between a Bookkeeper, Accountant, and CPA?

Bookkeepers record daily transactions. Accountants analyze financial data and prepare reports. CPAs are licensed accountants who can represent you before the IRS and provide attestation services.

These terms get thrown around interchangeably, but they’re not the same. Here’s what matters.

Role Comparison Table

RoleWhat They DoCredentialsBest For
BookkeeperRecords transactions, reconciles accounts, manages A/P and A/RNone requiredDay-to-day tracking
AccountantPrepares financial statements, tax returns, provides advisoryDegree typicalTax prep, analysis
CPAAll above + IRS representation, audits, attestationState license + examComplex taxes, audits, investors

Which One Does Your Business Need?

  1. Bookkeeper only: You have a simple business, do your own tax filing, and just need someone to track transactions.
  2. Accountant: You’re growing, need tax planning, want financial statements, and prefer strategic advice—not just data entry.
  3. CPA (Certified Public Accountant): You have a complex entity structure, face potential audits, need IRS audit help, or are seeking investors who require attested financials.

Important Note: Many small business accounting services bundle bookkeeping and accounting together. Before signing, ask specifically what’s included. “Full-service” means different things to different firms.

The real question isn’t just credentials. It’s whether they understand your business. A CPA who’s never worked with e-commerce companies may be less helpful than a non-CPA accountant who specializes in online sellers.

How Do You Find a Qualified Small Business Accountant?

Find qualified accountants through referrals from other business owners, professional directories like AICPA, local business networks, or specialized virtual small business accountant services.

Finding “an” accountant is easy. Finding the right one takes more effort.

Where to Search for Small Business Accountants

Start with these sources:

  1. Referrals – Ask other small business owners in your industry who they use
  2. Professional directories – The AICPA and state CPA societies maintain searchable databases
  3. Local networks – Chamber of Commerce events, SCORE mentors, business meetups
  4. Online services – Virtual accounting firms like The Ledger Labs, Bench, or Pilot
  5. Search engines – “Local small business accountant” + your city (check reviews carefully)

5 Questions to Ask Before Hiring

Don’t hire anyone until you get clear answers to these:

  1. What experience do you have with businesses in my industry?
  2. How do you communicate with clients—portal, email, phone, all three?
  3. What’s included in your monthly fee versus billed separately?
  4. Who will actually work on my account—you or a junior staffer?
  5. How do you handle late tax filing or messy books cleanup?

Red Flag Alert: Avoid accountants who guarantee specific refund amounts, won’t give you straight pricing, or take days to respond during your initial inquiry. Communication problems only get worse after you sign.

Virtual vs. Local Accountant - Which Is Right for Your Business?

Virtual accountants offer lower costs, modern technology, and specialized expertise. Local accountants provide face-to-face relationships and local tax knowledge. Choose based on your communication preferences and business complexity.

This isn’t about which is “better”—it’s about which fits your business.

Comparison Table

FactorVirtual AccountantLocal Accountant
CostGenerally 20–40% lowerHigher overhead costs
TechnologyCloud-based, real-time dashboardsVaries widely
AvailabilityOften extended hours, chat supportBusiness hours, in-person
ExpertiseOften specialized by industryGeneralist or local specialty
CommunicationVideo calls, portals, messagingIn-person meetings available
Local Tax KnowledgeMay need state-specific specialistStrong local/state expertise

When Virtual Accounting Makes Sense?

Consider a virtual small business accountant if you:

  1. Run an e-commerce or online business
  2. Are comfortable with technology and video calls
  3. Want real-time financial dashboards
  4. Seek outsourced accounting for a small business at a lower cost
  5. Operate in multiple states (they’re used to multi-state complexity)

When Are Local Accountants Better?

Stick with a local small business accountant if you:

  1. Have complex state or local tax situations
  2. Prefer face-to-face relationships
  3. Need local banking or business connections
  4. Operate in a heavily regulated local industry

The hybrid approach: Many businesses use a virtual firm for day-to-day bookkeeping and a local CPA for annual tax strategy. You get the best of both worlds.

How Do You Switch Accountants Without Losing Data?

Switching accountants requires gathering your financial records, providing access to accounting software, requesting copies of prior tax returns, and setting clear transition timelines—ideally after tax season ends.

Switching feels scary. What if something falls through the cracks? Here’s your step-by-step plan.

Step-by-Step Accountant Transition Process

  1. Gather documents – Collect your last 3 years of tax returns, current-year financials, and bank statements
  2. Request software access – Get QuickBooks, Xero, or accounting software credentials ready
  3. Notify your current accountant – Professional courtesy matters; request final reconciliation
  4. Set transition timing – Best window: May through August (after tax season ends)
  5. Onboard your new accountant – Provide access, answer questions, set expectations clearly

What to Transfer to Your New Accountant

Make sure they receive:

  1. Prior tax returns (minimum 3 years)
  2. Current chart of accounts
  3. Year-to-date P&L and balance sheet
  4. Bank and credit card login access
  5. Payroll records (if applicable)
  6. Any IRS correspondence or notices

Important Note: Good accountants offer catch-up bookkeeping and messy books cleanup as part of onboarding. If your records are behind, ask about this during your evaluation—it shouldn’t be a dealbreaker for quality firms.

Don’t let fear of switching keep you stuck with mediocre service. The right accountant makes the transition painless.

The Bottom Line

Finding the right accountant is one of the most important financial decisions a small business owner can make. The right professional doesn’t just file taxes—they protect your cash flow, prevent costly mistakes, and give you clean financial visibility that supports smarter growth. But most owners don’t know what to look for or end up settling for whoever responds first.

At Ledger Labs, we specialize in modern, data-driven accounting for small businesses that want clarity, compliance, and confidence. 

Whether you need bookkeeping, tax strategy, or complete financial management, our specialists make the entire process seamless.

Book a free consultation with Ledger Labs and get your finances handled the right way.

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